The new UK Google local search facility is now on beta test. Any UK company selling particularly in their local area should ensure they are signed up for this service. It is run in conjunction with Yell.com so you need to be listed there first.
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If your website is optimised to attract the right visitors, why are only 1% often making an enquiry or purchase? What happens to the other 99%
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The ranking of your ad depends on how much you bid and on the ‘quality’ of the ad. But Google’s assessment of the quality is itself linked to the position it starts at. How do you maximise your results without over paying?
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If your rankings change from month to month, how do you decide when to make improvements?
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The annual update of a survey of the performance of the top UK search engine optimisation companies based on their successful promotion of their own sites.
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Local search accounts for 37% of all web searches and is important even for B2B marketing. Here are the main options and costs for the UK directories
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Ensuring search engine spiders index your site is just the first stage. The information must be in the right format and the link structure consistent
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Web marketing rests on simple principles:
1.Define your target market
2.Create the relevant website
3.Test the effectiveness of the site
4.Promote
The principle least observed is that of testing. But this is an absolute requirement for continuous progress.
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How do you know when to be satisfied with your site’s performance and when an immediate upgrade is required? Here are some guidelines base on a recent anaysis of my clients’ data.
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Half your visitors are likely to see your home page only and spend less than 30 seconds on it. What, then, makes a good Home Page?
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