Internet Marketing News & Trends

Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.
read the full article

Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.
read the full article

While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
read the full article

Featured posts to the Search Engine Watch blog in the past week.
read the full article

Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.
read the full article

A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results?
read the full article

Yahoo’s recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools’ capabilities remain in Yahoo’s free offering.
read the full article

Featured posts to the Search Engine Watch blog in the past week.
read the full article

Google’s being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
read the full article

In a world where I can keep in touch with friends & peers via Facebook, Twitter, LinkedIn and numerous other online networks, travelling to meet them in person seems rather strange.
And yet, as a trip to Sydney last week showed, there’s still nothing to beat physical contact.

read the full article