Internet Marketing News & Trends

In a world where I can keep in touch with friends & peers via Facebook, Twitter, LinkedIn and numerous other online networks, travelling to meet them in person seems rather strange.
And yet, as a trip to Sydney last week showed, there’s still nothing to beat physical contact.

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Hitwise has been looking into GoCompare again and has some extremely interesting stats on how its traffic has been rising, falling and rising again over the last few months.

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New research published by E-consultancy this week reveals that the comparison engines sector continues to flourish despite challenges presented by the economic downturn and the increased cost of buying search engine traffic.

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Despite the dramatic downturn in the stock markets, a commonly used indicator of forthcoming recessions, Google’s shares bucked the trend last night rising 17% in after hours trading due to stronger than expected profits.

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This week’s The Web Week in Review is a hodgepodge of news.

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Many companies are still losing customers because they don’t know what they want, writes Marc Morris.

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Social media, in some forms, is quite popular. One need only look at the rise of social networks such as MySpace and Facebook to recognize this.
But there’s an inconvenient truth that proponents of these sites tend to ignore - the average person just doesn’t have the ability to participate fully in social media.

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The E-Consultancy/Adestra Email Marketing Industry Census 2008, published March 2008, investigated over 600 email marketers’ approach to data. 
After all, accurate data powers relevant targeting, which is proven to deliver the best results. 
The findings showed that regular data cleaning has taken a back seat for many email marketers.

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Leon Bailey Green gives fashion retailers five tips to think about for increasing revenue and sales.

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The fiasco that was the first month of Heathrow’s Terminal Five is a salutary lesson for any company introducing a new product or service. 
I sympathise greatly with the customers that have been delayed, lost luggage and generally experienced a level of service that few would wish on their biggest enemy but my real sympathies are reserved [...]