Internet Marketing News & Trends

Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.
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Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.
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While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
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Featured posts to the Search Engine Watch blog in the past week.
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Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.
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A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results?
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Yahoo’s recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools’ capabilities remain in Yahoo’s free offering.
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Featured posts to the Search Engine Watch blog in the past week.
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Google’s being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
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