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Chris Shimojima was brought in to steer the online business of Nike in 2006 – a position in which he oversees the direct-to-consumer digital sales of Nike and its sister brands, such as Converse and Hurley.
He recently spoke at ChannelAdvisor’s Catalyst event about how the company was generating business online through its Nike+ community and Nike iD, its system that allows shoppers to create customised trainers online and in store.
After his speech, we asked Chris a few questions about Nike’s e-commerce strategy, internal structure and future social media plans. And why its website is 100% Flash.
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Saturday, April 19th, 2008 at 6:35 am
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